After Kim Kardashian, who came to do her shopping in the Marais last March, another star from across the Atlantic is taking her turn in the most “fashionable” of Parisian districts.

Rihanna is indeed unveiling her new ready-to-wear collection (which we tell you about in this video) in a pop-up boutique, rue de Turenne, until June 3.

Created in 2017, Fenty was initially a cosmetic product brand. But with already 500 million turnover on the clock, the pop star is diversifying into fashion, in partnership with LVMH which smells the right thing.

It seems in fact that the singer with 250 million albums and 32 Music awards has a knack for business. The numerous collaborations (with Manolo Blanhik, Armani, Gucci, Puma) of the young woman born in Barbados systematically result in gold and dollars.

So remember these two syllables: Fenty.

Fenty
10, rue de Turenne, 75004 Paris
10pm to 20pm
Until June 3, 2019

 

Text: Katia Barillot
Photo of one: ©Anaïs Costet
Photo article: Katia Barillot

27.05.19

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WHAAAAAAAT?!

 

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