the baroque madness of Christmas
In the heart of the authentic Marais district, at 22 rue Saint-Paul (75004 Paris), The Male of Effen is the concept store where objects are so well chosen that they make up an impressive collection.
Nico Thibault Francioni, former window dresser at Harrods, the luxury department store in London, and François Mahé, passionate about American and Japanese Christmas, have combined their expertise to create this cabinet of curiosities.
Open daily from 11am to 20pm, it blends chic accessories, leather goods, home decor, fragrances, creative stationery, and plant-based tableware.
From October onwards, the shop transforms into a treasure trove of festive decorations. This year, Christmas takes on a baroque style: dominant colors are teal and classic red. Affordable ornaments start at €6 – fruits, carousels, a rhinestone-encrusted Eiffel Tower (€15), velvet hearts (€21), rhinestone-studded Christmas trees (€24), crystal chandeliers, a glass Paddington, ex-votos…
There are also timeless classics to hang or place here and there: nutcrackers, symbols of Christmas magic, protection, and good luck, in all sizes or as candles. But also hot air balloons, Santa Clauses, Christmas tree-shaped candles, and Santa Claus crowned with gifts. Gifts for small budgets or for Secret Santas.
In this place where Christmas is celebrated with passion, there are even slim artificial Christmas trees (150-240 cm) for compact Parisian interiors. A major innovation: they can be placed on rotating bases to prevent tangles in the fairy lights. What more could you ask for?
▼ The male of Effeenne
22 rue Saint-Paul, 75004 Paris
Every day from 11h to 20h
Tel: 01 71 24 93 69
a soothing Scandinavian Christmas
In addition to seasonal flowers, artfully mixed with artificial plants and blooms, his shop is a treasure trove of Christmas finds. Like these little fir trees, perfect for placing on a table or mantelpiece (starting at €25), "They're ideal for tiny apartments," argues the owner, who cherishes monochrome decor.
This season, white, gold, silver, and green dominate, mingling with antique statues and seashells. There are also even more sophisticated decorative Christmas trees adorned with silver or gold baubles (49 cm, €129). Elegant wreaths start at €25, including large wreaths of silver baubles.
And a myriad of decorations to hang on the tree: birds of paradise, reindeer, bamboo, penguins, ostriches, a true animal and plant poetry.
We should not forget the (real) fir trees, Christmas wreaths, hellebores (Christmas roses) and amaryllis ready to bloom under their protection of silver, blood red or gold wax, which enhance the waiting.
▼ MOOR PARIS
80 Rue de Turenne, 75003 Paris
Monday from 11 p.m. to 18 p.m.
From Thursday to Sunday, 11am to 19:30pm
Closed Tuesday and Wednesday
Tel: 09 82 58 96 49
Christmas is adorned with purity
Here, excess is avoided, and refined ornaments are chosen, made from noble materials: wood, glass, metal. Thus, we find heart and star shaped hanging decorations embroidered in velvet, delicate ex-votos, and beaded mistletoe branches with metal stems.
We love the ultra-sophisticated painted glass spheres (15, 25, 20 cm in diameter) priced from €25 to €75; they captivate the eye with their formal perfection. Simplicity doesn't equate to sadness: each piece radiates elegant simplicity, highlighting the essential with refinement.
▼ ParHasard
16 Rue de Birague, 75004 Paris
Monday and Wednesday to Sunday from 11am to 19pm
Closed on Tuesdays
Text: Katia Barillot
15.12.25
