Green beauty has taken up residence on our plate and in our bathroom. According to a Blissim study in 2022, the formula is true for six out of ten women. We are now sensitive to the issue of the environment and animal welfare.
Hence the success of upcycling in cosmetics, with, for example, a fruit core transformed into an exfoliant, with zero waste packaging. If it's good for the skin, it's good for the planet.
All brands make green products. We are spoiled for choice if we know how to decipher the labels.
According to Linh Pham, from the Instagram account My body diary “we want clean beauty, but be careful of alternatives that are not. For example, the fashionable plant collagen is an invention. Collagen is essentially of animal origin.
Armed with our new knowledge, we go shopping. The good news is at the checkout: clean beauty or green beauty is often within reach of all budgets. Selection of green temples in the swamp:
Boutique La French Beauty
In this bright space on a street corner, around fifty French and independent brands compete for space. Body, hair, face and makeup treatments, we no longer know where to turn. Established since 2023 in the former Huygens boutique, this concept store will move in October not far from here.
In the meantime, locals and tourists are pushing the door to discover brands such as Pomponne, initiated by Agathe & Charline, doctors of pharmacy. La Pomponne family is an eyelash extension mascara for 29 euros, a moisturizing lipstick for 26 euros. The best being the make-up remover granita which does not sting the eyes, at 16 euros. At Mademoiselle Gold, a straight hair specialist, there are six products from lightest to darkest. A vegan shampoo for 15 euros, a scalp serum for 50 euros for a treatment of 34 pods (one pod lasts a month). Without forgetting the silk mask, at 10 euros.
Let's go to Algologie, marine cosmetics, 100% Breton: la crème des waves, an ultra-comfortable day cream, is 29 euros 90. Specialist in anti-aging care, the brand innovates with the first sun concentrate with marine active ingredients at 29 euros 90.
Zoom also on the Libre cream with dry oil in rollerball, at 19 euros 90. Very clever.
▼ The French Beauty
24 rue du Temple, 75004 Paris
Monday to Friday from 10:30 am to 19:30 pm
Saturday from 10 am to 20 pm
Sunday from 13:40 a.m. to 19:30 p.m.
Tel: +09 83 75 70 50
First space dedicated to hair care, in a harmony of cream white and woodwork, it has an advice area and a cabin area. Marine Morel, founder of the UNY razor brand, is at the origin of this project born in 2023. We must take into account her skincare expertise around fiber.
We will know everything here about hair, the one we want to eliminate (down, bikini line, legs) and the one we want to magnify (eyelashes, eyebrows, hair). There are treatments to sculpt, tame, relax and pull out the hair. Popular for the regulating cream (reduces hair growth) at 35 euros, with a travel size at 22 euros.
Hair oil costs 50 euros for 100 ml. Among the cabin treatments, we choose the “eyebrow zone” treatment which lasts 45 minutes and costs 100 euros. Or a hair removal treatment from 20 minutes and 20 euros. Long live the hair or down with the hair?
▼ Studio Fauve
29 Rue des Gravilliers, 75003 Paris
From Monday to Saturday from 10h30 to 19h30
Tel: +07 87 86 56 21
All Korean cosmetics in a pocket store with vintage tiles. Simple, effective formulas appreciated by Asians, but also by Europeans and tourists. Let's take the example of Korean women, who are fond of double cleansing, with makeup remover oil and water cleanser.
They also like exfoliation, toners, serums, essences, sheet masks, very popular in K-beauty. Without forgetting sun protection. Here, toners are at your disposal for 22 euros 90, collagen creams for 22 euros 50, eye patches for 20 euros 90.
Lots of references and lots of people.
▼ Korean Cosmetics Paris
28 rue du Bourg Tibourg, 75004 Paris
Tuesday to Friday from 11 p.m. to 19 p.m.
Saturday from 11 a.m. to 20 p.m.
Monday and Sunday from 14 p.m. to 18 p.m.
Tel: +06 63 41 17 16
It is the Parisian parent company opening in 2023, of this brand dedicated to plant-based beauty. Everything started from agriculture in Saint Rémy de Provence, in 2013, to create this line of botanical care products that smell good for the body and hair.
Each product is a treatment and meets the cyclical, seasonal and specific needs of each person. A whole range is dedicated to dry and brittle hair, therefore fragile, which is aimed at both European and mixed-race populations.
The solid shampoo is 21 euros 90. The spray mist with orange blossom or ylang ylang, without rinsing, is 19 euros 90. The balm mask is 17 euros 90 for 100ml. Shiny wax 25 euros 90.
▼ Vegetal Provence
59 Rue Beaubourg, 75003 Paris
Tuesday to Friday from 10 p.m. to 20 p.m.
Saturday from 10 a.m. to 18 p.m.
Closed Monday and Sunday
Tel: +01 86 70 97 69
Text: Valérie Rodrigue
28.06.24
